Jesus Zeus Salas Talks About Fundraising
For most non-profit organizations, fundraising is the key to success. Without volunteers doing what they can to garner donations from supporters, activities screech to a halt, and populations and causes go on being underserved. Jesus Zeus Salas, a radio broadcasting professional in Miami, is deeply involved in a number of charitable causes within his community, and has chaired multiple events (such as the Gentlemen’s Night for the Miami Children’s Hospital) that have required a significant amount of fundraising acumen. Here, Jesus Zeus Salas shares some of his tips for successful fundraising.
Start Early. In order to reach your fundraising goal, Jesus Zeus Salas highly recommends getting the word out about events and beginning to collect donations well in advance. Try to do things last minute, Jesus Zeus Salas says, and you’re more likely to fall up short.
Advertise Widely. One of the most crucial parts of fundraising is alerting friends, family, and the community at large that you’re having an event or campaign. As a broadcasting professional, Jesus Zeus Salas knows how to get a message out, but the basic principle is simple. Cast a wide net, invest in professional-quality materials, and be persistent.
Go Beyond Cash. When planning an event, Jesus Zeus Salas says to remember that you can ask for donations of more than just money. Planning to have food at your event? Locate a caterer or restaurant who would be willing to donate their services. Want to create flyers, brochures, or event programs? Find a printer who wants to support your cause. The possibilities are endless.
Be Patient. Fundraising is an ongoing process, says Jesus Zeus Salas, and it’s one that requires patience. Don’t expect one event to raise all of the money you’ll ever need. Instead, consider holding seasonal fundraising events, and make your organization’s biggest event of the year an annual one.
Jesus Salas is Co-chair to the Miami Children’s Hospital Foundation “Gentlemen’s Night” https://mchfdn.ejoinme.org/MyEvents/Overview/Committee/tabid/424977/Default.aspx