SBS Radio station, KLAX-FM “La Raza 97.9 FM” (online at http://www.979laraza.com)
is the # 1 HISPANIC STATION IN THE MARKET.
“EL MANDRIL” IS #1 IN MORNING DRIVE IN LOS ANGELES,
beating Ryan Seacrest.
Jesus Zeus Salas, EVP of Programming of SBS said, “El Mandril continues to beat all morning shows regardless of language in all of Los Angeles. His show reaches the largest un-duplicated audience in the metro area, meaning we reach an audience that no other station reaches.”
According to the latest September 2013 Arbitron ratings book, “El Vacilon de Mandril’s” morning show has become the program of choice for Los Angeles listeners, achieving the market’s top spot during the competitive morning hours of 5 a.m. to 10 a.m. (PT).
Los Angeles: KLAX-FM (97.9FM La Raza)- “El Vacilon del Mandril” – # 1 show among Hispanic Adults 18-49 with a 9.7 share, Spanish format. #1 show in the total market, among Adults 18-49 in Los Angeles regardless of language. *Source: Los Angeles, Sept 13:Metro:Mon-Fri 6a-10a/Average Share
Los Angeles: KLAX-FM (97.9FM La Raza)- “Hispanic Radio Station” – # 1 station among Hispanic Adults 18-49 with a 4.7 share, Spanish format. # 5 station in the total market, among Adults 18-49 in Los Angeles regardless of language.*Source: Los Angeles, Sept 13:Metro:Mon-Sun 6a-12a/Average Share
Juan Carlos Hidalgo, Program Director of KLAX-FM (97.9FM La Raza) for SBS Los Angeles commented, “It is undeniable that with his charming personality and endless creativity, this outstanding communicator is enjoying tremendous success with listeners in the United States. Despite the long hours Ricardo Sanchez ‘El Mandril’ invests on the production of his morning show and his limited free time, he somehow finds time to attend almost all the events his community invites him to. Ricardo Sanchez ‘El Mandril’ with his morning show ‘El Vacilon del Mandril’ is a major success for our SBS Los Angeles cluster,” stated the Executive.